Coperama Commercial & Development Director - Minor Hotels Eu&Am - Madrid

What will be your mission?

The Commercial & Development Director of COPERAMA HOLDING will direct and manage the implementation of COPERAMA’s sales strategy to ensure that:

a) number of third-party associates grow according with the defined 5 year plan

b) compliance of associates (revenue per hotel) increases

He or she will also be responsible for defining the correct marketing strategy and tools that would support the aforementioned strategy.

The Commercial & Development Director works closely with the Managing Directors of every Business Unit (Spain, Italy, Benelux, Germany, France, Portugal, Colombia, México and Argentina) while continuously monitoring competitive activity.

Reporting directly to the SVP of Procurement and CEO of Coperama, you will be responsible for leading the global Commercial and Development Strategy and its execution.

What will you do?

• Develop and implement a sales & expansion strategy and goals for Coperama.
• Collaborate and ensure, together with the Managing Directors across all Business Units (countries), to deploy a global sales and marketing strategy with local focus..
• Manage and coordinate together with the Managing Directors, Coperama’s sales teams to maximize third-party sales revenues.
• Act as a functional leader with Coperama’s sales teams to maximize, together with the MD’s, the third-party sales revenues.
• Monitor monthly results and implement timely adjustments. (together with the MD’s in the BU’s)
• Prepare and review the annual budget for the area of responsibility.
• Analyze regional market trends and identify new growth opportunities.
• Identify key internal and external market trends.
• Update commercial CRM with planned and executed activities.
• Define marketing materials and coordinate its usage throughout different BUs.
• Develop content and campaigns in Facebook, Twitter, Instagram, LinkedIn, and other key platforms.
• Provide creative leadership in social media strategies to maximize impact.
• Plan and execute advertising campaigns within budget and timelines.

What are we looking for?

EXPERIENCE

5-10 years of professional experience in a managerial role in the hotel and/or catering industry with a strong industry network.

Strong background in sales and/or managing sales teams.

Experience working with international teams.

Ideally, procurement experience.

Experience in strategic media planning, buying, and implementation.

Experience with Google Analytics, Google Campaign Manager, Facebook Ads, and social listening tools.

QUALIFICATIONS

Successfully completed a university degree in Business Administration, Hotel & Tourism Management, or a related field.

REQUIREMENTS

• Fluent in Spanish and English; additional languages are a plus.
• Solid market knowledge.
• Proficiency in reporting and analysis.
• Organized, proactive, analytical, and problem-solving mindset.
• Proficiency in Microsoft Office and CRM systems.

PREFERRED SKILLS:

• Ability to lead and motivate a high-performance sales team, prioritize tasks, and manage workload proactively.
• Autonomous in planning and management.
• Excellent communication skills.
• Passion for the hotel industry and ambition to become a market leader.
• Commercial vision and understanding of hotel operations.
• Decision-making ability.
• Clear results orientation.
• Strong organizational skills with a problem-solving attitude.
• Global strategic vision.
• Availability to travel as required.

Why choose us?

At Minor Hotels Europe & Americas we are committed to shaping exciting careers worldwide and cross-cultural experiences. Our journey is fuelled by the passion and dedication of our incredible teams, who also enjoy inspiring and exclusive benefits such as:

• Worldwide experience – diversity of 150 different nationalities.
• Career development opportunities full of national and international challenges.
• Wide range of training programmes to enhance your skills.
• Wellbeing initiatives, including flexible working conditions.
• Team member recognition programmes, including Memorable Dates.
• Ability to make a difference through our sustainability programme and volunteering initiatives.
• Team member rates and promotions, offering discounted rates in our hotels around the world and exclusive benefits through our corporate loyalty programme.